Purple Innovation (PRPL): which funds own it
A 13F shows the portfolio at quarter-end and is filed up to 45 days later: these are not real-time positions and they may have changed.
Sections with a free account
1 concentrated manager holds it with a median weight of 1.4%.
Who owns Purple Innovation?
Holders that filed a Schedule 13D or 13G with the SEC for owning more than 5% of the shares: Coliseum Capital Management (13D/A filed May 6, 2025) and Somnigroup International (13G filed Aug 14, 2025). As of Jun 30, 2026, the largest holders reported on Form 13F were Coliseum Capital Management (46.9 million shares), Wasatch Advisors (5.1 million shares) and Vanguard Capital Management (2.2 million shares).
Which institutions hold the most Purple Innovation shares?
Per Form 13F filings as of Jun 30, 2026:
- 1. Coliseum Capital Management: 46.9 million shares
- 2. Wasatch Advisors: 5.1 million shares
- 3. Vanguard Capital Management: 2.2 million shares
- 4. BlackRock: 1.0 million shares
- 5. Dynamic Advisor Solutions: 752,200 shares
- 6. Millennium Management: 727,895 shares
- 7. Geode Capital Management: 617,869 shares
- 8. Jacobs Levy Equity Management: 608,180 shares
- 9. Shay Capital: 371,207 shares
- 10. Crumly & Associates: 333,263 shares
Sources:13D/A by Coliseum Capital Management (May 6, 2025) ↗13G by Somnigroup International (Aug 14, 2025) ↗All of the company's proxy statements on EDGAR ↗
With more than one share class, a 13D or 13G counts shares convertible from another class as owned, so we do not show its percentage. We hold 13D and 13G filings made since Dec 23, 2024: a holder above 5% that has not filed since then does not appear here.
Purple Innovation revenue
Purple Innovation reported annual revenue of $468.7 million for fiscal year 2025 (year ended December 31, 2025), according to its Form 10-K filed with the SEC (XBRL data).
Quarter flow (concentrated managers)
Change in managers (1 → 1): 0 opened · 0 exited = 0
Net flow in the quarter: $0K (0 shares) · bought $0 and sold $0Shares concentrated managers added minus those they cut, valued at the 13F quarter-end implied price, not each trade's price. It is a different measure from the change in managers: the two can have opposite signs.
Concentrated managers holding it
- Coliseum Capital Management$16.7M1.4%
Up to 15, sorted by position value. The percentage is the weight in each manager's portfolio.
Largest holders of PRPL (all 13F filers)
- Coliseum Capital Managementconcentrated46.9 MInvestment firm0
- Wasatch Advisors5.1 MType not verified0
- Vanguard Capital Management2.2 MIndex manager−44 K
- BlackRock1.0 MIndex manager−47
- Dynamic Advisor Solutions752 KType not verified0
- Millennium Management728 KQuant or multi-manager−121 K
- Geode Capital Management618 KIndex manager−58 K
- Jacobs Levy Equity Management608 KQuant or multi-manager0
- Shay Capital371 KType not verified+247 K
- Crumly & Associates333 KType not verified+41 K
- Coliseum Capital Managementconcentrated
- Shares
- 46.9 M
- Change
- 0
See more
- Type
- Investment firm
- Value
- $16.7M
- Shares
- 5.1 M
- Change
- 0
See more
- Type
- Type not verified
- Value
- $1.8M
- Shares
- 2.2 M
- Change
- −44 K
See more
- Type
- Index manager
- Value
- $789K
- Shares
- 1.0 M
- Change
- −47
See more
- Type
- Index manager
- Value
- $373K
- Shares
- 752 K
- Change
- 0
See more
- Type
- Type not verified
- Value
- $269K
- Shares
- 728 K
- Change
- −121 K
See more
- Type
- Quant or multi-manager
- Value
- $260K
- Shares
- 618 K
- Change
- −58 K
See more
- Type
- Index manager
- Value
- $221K
- Shares
- 608 K
- Change
- 0
See more
- Type
- Quant or multi-manager
- Value
- $217K
- Shay Capital
- Shares
- 371 K
- Change
- +247 K
See more
- Type
- Type not verified
- Value
- $133K
- Crumly & Associates
- Shares
- 333 K
- Change
- +41 K
See more
- Type
- Type not verified
- Value
- $119K
The 10 13F filers with the most shares as of Jun 30, 2026, whatever their type (index firms usually come first). “Change”: shares added or cut versus the previous quarter, split-adjusted; “no data” = there is no comparable portfolio for the previous quarter (no filing, or a filing with its holdings under confidential treatment). “% of the company” only where shares outstanding are up to date. Entities of the same group file separately and some 13F filings include other managers: there may be double counting. With a free account: the top 25, the largest buyers and the largest sellers.
Fundamentals
12-month figures to Sep 30, 2026 · balance sheet as of Sep 30, 2026.
- Operating margin
- -7.7%
- Net margin
- -8.9%
- ROE
- —
- Revenue (TTM)
- $431M
- Revenue growth
- -5.6%
- Net income (TTM)
- $-38.4M
- Net debt / EBITDA
- —
- Free cash flow (TTM)
- $-2.4M
- Quality vs sector
- —
This company's sector comes from its SIC code, unreviewed, or has too few comparable companies: we do not compare it with its sector.
Figures from the statements the company filed with the SEC (10-K, 10-Q). Free cash flow = operating cash flow − capital expenditures; empty if the company does not report capex. “Quality vs sector”: 0 to 100, the average of its percentiles in ROE, operating margin, free-cash-flow margin, revenue and earnings growth and net debt / EBITDA (at least 3 needed) against companies in its sector above $300M. How each figure is calculated
Shares outstanding: buybacks and dilution
2025: 108.2 M
There is a jump that may be an undetected split: we do not show the changes.
- Buybacks (FY 2025)
- no data
- Share issuance
- no data
- Stock-based compensation
- $1.7M0.4% of revenue
- Dividends paid
- no data
From the statements the company filed with the SEC (10-K). The change compares average diluted shares of each fiscal year, on today's basis: negative = it bought back more than it issued; positive = dilution. “No data” = the company does not report that item under a tag we can read; it does not mean zero.
Earnings quality and debt
- Operating cash flow ÷ net income (12 months)
- no datanot calculated with negative net income
- Interest coverage (operating income ÷ interest)
- −1.5 timesnegative operating income
- Debt due within 12 months
- no data
- Year 1—
- Year 2$127M
- Year 3—
- Year 4—
- Year 5—
- Later—
From the figures the company filed with the SEC. Cash flow over net income near or above 1 means earnings are collected in cash; far below, that part is accounting. Coverage says how many times operating income pays the latest fiscal year's interest. Maturities come from the debt note of the latest annual report, counted from its closing date. “No data” never means zero.
Insiders (Form 4)
10% owners who bought (6 m): 0
Open-market purchases, excluding 10b5-1 plans. Officers and directors only; joint filers of the same purchase count as one. 10% owners with no role are shown separately. 0 = nobody bought; “no data” = we do not have its Form 4 filings.
Each of the company's Form 4 filings, on EDGAR ↗Latest trades, with date and filing →
Above 5% (13D/13G)
Disclosed stakes, with their amendments. A filing is not always a purchase: there are also reductions and changes of filing entity.
This list may be incomplete: we hold 13D and 13G filings made since Dec 23, 2024. A holder above 5% that has not filed anything since then is not shown here.
- Somnigroup International6.88%13Gfiling ↗Event: May 2, 2025 · filed: Aug 14, 2025
- Coliseum Capital Management49.9%13D · amendmentfiling ↗Event: May 2, 2025 · filed: May 6, 2025
- Coliseum Capital Management49.9%13D · amendmentfiling ↗Event: Mar 12, 2025 · filed: Mar 13, 2025
Above 5% over time (13D/13G)
Each holder with its filings in order. History since December 2024.
Flagged material events (8-K)
Notice of delisting or failure to meet a listing rule (Item 3.01)
Notice of delisting or failure to meet a listing rule (Item 3.01)
Notice of delisting or failure to meet a listing rule (Item 3.01)
Notice of delisting or failure to meet a listing rule (Item 3.01)
Change in directors or officers (Item 5.02)
Change in directors or officers (Item 5.02)
Change in directors or officers (Item 5.02)
«Purple Innovation Reports First Quarter 2026 Results»
Alert items the company itself flagged in its 8-K filings with the SEC, most serious first. It is the form's label, with no interpretation from us: Item 5.02 covers routine appointments as well as a chief executive's departure; open the filing. The quoted headline is the original press release's.
All material events (8-K)
Earnings, agreements, financing, management changes and announcements from the last year, with a filter by type and a link to each filing.
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